The Brugs Witbier rebranding project gave new life to the beer formerly known as Brugs Tarwebier by repositioning it under the name Brugs Witbier. The update respects the beer’s heritage while giving it a fresher and more relevant identity. The new identity mixes classic Belgian beer culture with a clean, oldskool style, helping Brugs Witbier stand out in a crowded wheat beer market while still staying true to the character and atmosphere of Bruges.
Completion Date
OCTOBER 2O25
Category
Rebranding & visual identity
Sector
Beverage and brewing industry
Deliverables
Packaging sleeve, unique glass, trucks, beer coasters, bottle caps, homepage look & feel, poster campaign, social media campaign.
Credits
Arteveldehogeschool Ghent
