Pakhuis

Pakhuis

Pakhuis

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This was a three-day rush project all about rebranding one of Ghent’s iconic landmarks. I picked Het Pakhuis and turned the building’s architectural details into a clean, refined visual identity. The logo comes straight from the structural elements of the façade, and the rest of the rebrand focuses on creating a strong connection between the building and its new visual language. The result is a cohesive system that respects its history but gives it a fresh, modern vibe.

Completion Date

NOVEMBER 2O25

Category

Rebranding & visual identity

Sector

Hospitality & cultural heritage

Deliverables

Logo design, visual identity, tagline, social media, menu, packaging design

Credits

Arteveldehogeschool Ghent