The Fökall branding project is about building a modern eyewear brand with Scandinavian roots and smart tech. The whole idea is based on an adventure lifestyle, trying to make everything feel as real and usable as possible. It’s about exploring and being in the nature, and making glasses with a built-in compass feel like something you could actually wear, not just a concept.
Completion Date
APRIL 2O24
Category
Branding & visual identity
Sector
Eyewear Industry
Deliverables
LOGO AND BASELINE, CAMPAIGN SLOGAN, PACKAGING, BUS SHELTER POSTER, POS APPLICATION
Credits
Arteveldehogeschool Ghent
