The Brugs Witbier rebranding project gave new life to the beer formerly known as Brugs Tarwebier by repositioning it under the name Brugs Witbier. The update respects the beer’s heritage while giving it a fresher and more relevant identity. The new identity mixes classic Belgian beer culture with a clean, oldskool style, helping Brugs Witbier stand out in a crowded wheat beer market while still staying true to the character and atmosphere of Bruges.

This project is a full rebranding of Stad Gent, my home city. From the start, I wanted to create a branding that works for the future of Ghent, not just today. Ghent is a living city, constantly moving and changing, so the brand needed to feel alive too. That’s why the identity goes beyond a static logo. Motion, sound and colour play a key role in bringing the brand to life across different platforms and moments. The logo was designed to be flexible, recognisable and strong enough to grow with the city. A clear logo system is used: Stad Gent for official communication and Gent for city marketing. Rounded shapes inspired by the city’s rivers and origins balance strength with openness. The result is a future-proof city brand that moves, sounds and feels like Ghent itself. Open, creative, critical and a little rebellious.

The Fökall branding project is about building a modern eyewear brand with Scandinavian roots and smart tech. The whole idea is based on an adventure lifestyle, trying to make everything feel as real and usable as possible. It’s about exploring and being in the nature, and making glasses with a built-in compass feel like something you could actually wear, not just a concept.